9 Tips To Use The Right Keywords In A Google Adwords Campaign

There are many things you must keep in mind while managing a Google AdWords campaign. Relevancy can be a key aspect of every campaign and you must ensure that you use the relevant keywords to get maximum success. Only if you use the relevant keywords you will get more conversions and thus more profit. If the keywords are not relevant, many people will click on the ads and your cost-per-click will rise with no substantial rise in sales as these people will not convert as buyers. But even when you use relevant keywords, there are many other things you must know to make the campaign a success.

Use Variations

The same keyword can be typed in differently by a searcher. He may type in Nike shoes, Nike shoes or [Nike shoes]. You should include all the variations possible so that your traffic can be increased. In course of time, you can find out which of the keywords have a higher click-through rate. You can delete the ones which are not so effective.

Filter Negative Keywords

You can also use the negative keywords feature in Google AdWords. For example, you may want to filter the word free when the searcher feeds this keyword. In that case, you can include free in the space provided so that your ad will not be displayed for such viewers. Thus, you can reduce the click costs as people who search fro free items will certainly never buy your product. Along with the word free, you can also not allow your ad to be displayed when somebody types in no charge, no cost, costless, chargeless and many such options which mean free.

Number of Keywords

People using the Google AdWords tool did not think much about loading a number of keywords in an ad group. There is still no rule about the maximum keywords you can keep in an ad group, but it is advisable to keep about 750 keywords in an ad group with a maximum of 100 ad groups.

Targeted Keywords

When you think of targeting a particular keyword, you have to be very cautious about it. Supposing that you run a business in London, then you can mention the city in the keyword like in locksmiths in London. If you just keep locksmiths in the keyword then people in Bristol too will see the ad but you wont get any additional business since you dont cater to that city. You will only be increasing your click costs for nothing. But at the same time, dont over-target your keywords as you might leave out a certain segment of people who may have turned out to be potential customers.
Plural Form

Dont forget to include the plural form of the keyword as many people may type in that phrase by mistake. You can use both locksmith and locksmiths.

Include the Spelling Errors

People may type in the keyword with spelling errors like loksmith and locsmith. So you can include the possible variations of the keyword.

Use Hyphens

You can use locksmith-in-London too as this may also figure among the keywords typed in by the potential customers.

Use Acronyms

Juts like you use ISP instead of Internet Service Provider, people may also type in the acronyms of the keywords when they search for a product. It is better to include this too.

Use Domain Names

If your domain name is londonlocksmiths.com, then it is a good idea to target this keyword too as it will surely increase the traffic to your site, and consequently the sales.

If you keep all these ideas in mind, it is very likely that you will succeed in the Google AdWords campaign. In order to find the keywords, you can make use of wordtracker.com. You might also find suggestions by Google but it can prove to be costlier.