7 Tips For Creating A Powerful Logo

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Logo comes from the Greek word meaning something said. With this explained your company's logo is crucial in your marketing arsenal. The logo is the first thing that a customer sees and at times is your brand name. When designing your logo some companies take minutes to design it not realizing that their brand might suffer because of an inept looking logo.
7 tips :

1 ) Keep it Simple: Most brand managers want to complicate the logo . Instead you should try to make it as simple as possible .

2) Use Few Colors : The fewer colors the better. You might be tempted to use 5, 6, 7, or 8 colors yet what one does not realize is that when one does that it costs more to print your business cards, letter head , promotional items , tshirts and other printable material. Some items that you need to print on cannot have more than or two colors. A good strategy is to use two colors.

3) Be Creative :You can always using two colors and being simple come up with a creative unique looking logo .

4) Logo Should Look in IMC: Your logos will be used in your marketing material in what marketers call IMC ( Integrated Marketing Communication) You have to see if your logo looks good online and offline. When I say I online I mean on the web whether in html formal or regular format and offline meaning on postcards , in magazines and other printed materials.

5) Use Contrasting Colors : Each color has a meaning. When using colors put dark tone color with a light one so that it gives the contrast. So if you are using orange put navy blue . If you are using navy blue put light blue.

6) Tight Registration: Watch out for tight registration . Tight registration is when separate colors touch each color or are too close. If you have tight registration you cant put your logo on many promotional items and other printing materials.

7 ) Compatibility : Some industries are more conservative than others ie : legal , banking , doctors, accountants. Of course it also depends on the person . Industries such as advertising, marketing, DJ's internet retailers, Web 2.0 companies, tend to have a more bold and audacious look and feel.

We have flyers, leaflets , presskits , door hangers, catalogs, postcards, brochures, letterheads as well as hundreds of other printing materials.

About the Author:
We manufacture printing materials at the lowest prices in the country. We have factories throughout the US which saves you money on shipping cost. Some of our competitors buy from us and resell them . www.wearelogos.com



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