1. You only have one chance to make a great first impression...
One of the first things visits will notice when they enter your business location is what kind of decor you have in the place. If you have a dirty, tatty office with wallpaper coming off the walls then people are unlikely to think of your organisation in a good light. By having interesting and well presented area for visits, you will give them a great first impression. There is never a second chance to make a first impression, so by having a
business location map in your business reception you will make a good first impression.
2. Engage with customers and begin the relationship...
Maps are interactive and people love to study them looking at the way the streets and roads fit together. By having a business location wall map in your reception people are likely to be drawn to look at it and talk about the map and surrounding areas, often to the person in reception. By creating a conversation, a relationship can be started and built on leading to the person leaving the organisation with a good impression of a friendly company.
3. Increase customer awareness of services...
If you are an organisation with several offices or franchises, you can show the different locations of these on a franchise location map. It gives your customers a chance to see where the other branches are which may in turn help you pick up more business. For example if you are a car garage which has a good reputation for treating customers well, you might like to have a business location map in the waiting room where customers waiting for the service can see where your other branches are. They may realise that there is a branch close to their place of work and recommend your services to colleagues.
4. Reinforce the company branding...
By having a business location wall map displayed in reception you can use it to help build your brand in customers and visitor's minds. Putting your logo and colour scheme on to a business location map can help fortify your brand in the mind. If your brand appeals to the higher end of the market, then you might like to have a business location map in a framed or mounted finish.
5. Perceptions of a helpful, caring organisation...
Useful for showing where your business premises are in relation to the local area. People are always turning up to business premises lost and looking for another location. If you have a map on the wall in the reception, then not only is it useful as you can instantly point out the destination, but the person will leave with a good impression of your company and brand. The branding on the wall map will mean the company is more likely to be engrained into their memory
