5 Seo Tips No Beginner Can Miss

SEO stands for search engine optimisation and is an easy way to get more exposure for your website and your business. In simple terms, SEO describes the ability of a website to show up highly in the search results for a specific keyword.

Many people are interested in SEO, and some basic tips can easily be applied for beginners as well.

Here are 5 search engine optimisation tips for beginners:

Research

Before you start your DIY SEO campaign, you should think of the keywords your target audience is most likely to use. When choosing the right keyword, a little bit of research is in order. Tools like the Google Keyword Tool help you determine which keywords get a lot of traffic and how much competition they have. Ideally you will find a keyword that is highly relevant to your offering, has a medium to high amount of traffic and relatively low amount of competition. More advanced SEOs can also go for keywords with higher competition.

On-page optimisation

On-page optimisation means you make changes to your website itself. In particular, you want to add the keywords you have identified above in the title tag and description tag of your website. You can also add the keyword to the keyword tag on your website, although this is generally deemed less important.

Content

The content on your website should be directly related to the keyword you're trying to rank for. Therefore the keyword should appear in the text on your website, especially in the headline, and maybe in the sub-headline. You can also add it to the first and last paragraphs of your website text. But you need to be careful not to use the keyword too often. Generally 2% is considered maximum (there fore you would be allowed to use the keyword twice in a 100 word text).

Images

When you use images you can add keywords to the description and alt tags of your images. This contributes to your on-page optimisation and compliments the SEO content you have already written.

Links

Finally you want to start building links to your website. You can start by simply bookmarking your website with services such as Digg or Delicious. Then you can add links to your website from social networking profiles, such as Facebook, LinkedIn and Twitter. Another easy way to start building links to your website is to add your website and business to local online directories, such as Dmoz, Yahoo Directory, Yelp,etc.

This is a great start to get your website SEO ready. However, an SEO strategy should always be aligned with the overall online marketing, marketing and business strategies, so make sure you contact an SEO specialist to fine tune the details.