5 Secrets Of Successful Membership Sites

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Being the best means taking cues from the best. When it comes to membership sites, the best include such big shots as Monster.com, classmates.com, YouTube, MySpace and more. Here are 5 secrets of the big boys and how you can use them to launch your membership site.

1. Successful membership sites have a specific niche with a demand for their products and information. Think about classmates.com. What a fantastic niche! Imagine fitting the need of millions of people that want to connect to their old classmates, or are simply curious to see what everybody is up to. What is your niche? Even if it isnt a niche that will reach millions, the tighter your niche, the more money there is to be made.

2. Successful membership sites know the value of maximizing their revenue by offering multiple revenue streams including:

Affiliate Programs
Advertising
Information products

Monster.com is a website that makes fantastic use of their markets needs by offering relocation services, job counseling, resume and cover letter services, education tools, and even money management tools. They also make money with advertisers and partner/affiliate programs. Follow the same money making strategies and youll be sitting pretty.

3. Successful membership sites realize the importance of building your brand and increasing exposure to your site

Logo
Slogan
Repetitive design elements

YouTube has to be one of the most recognizable membership site logos around. Whether you see it from a distance on the side of a bus or at the top of a webpage, its instantly recognizable because it is simple, clear, and consistent. Three easy rules to follow when youre designing your own logo and slogan.

4. Successful membership sites are successful at generating traffic via various techniques including:

SEO
Content
Linking
Careful choice of keywords
Press releases

WeightWatchers and Elance are two membership sites that have capitalized on the power of keywords, word of mouth advertising, and valuable content. Wether youre searching for recipes, success stories, or even fitness advice, WeightWatchers has content on the subject. Elance operates a little bit differently, theyve harnessed the power of the keyword freelance to make millions.

Use these strategies to drive traffic to your membership site and success is virtually guaranteed.

5. Successful membership sites realize the value of keeping your members happy by offering:

Articles
Trainings
Product reviews
Guest interviews
Content from other sites
Free products to download
Active forums.
Regular e-mail contact
Polls and surveys.

Pick any major membership website and take a look at the benefits they provide to their members. Monster offers a full range of services from education to relocation. WeightWatchers offers recipes, menu planning, and support for people with weight loss goals. EHarmony offers a bookstore, advice, and even parenting tips thats really jumping the gun but it works for them.

Give your members what they want and then go the extra step, give them what they dont know they want yet.

About the Author:
Jeremy Gislason is a leading expert on membership sites, marketing and online business. For more Business Strategies, Software and Information visit: MemberSpeed.com

Article Originally Published On: http://www.articlesnatch.com

Tags: membership sites

, successful memberships

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