Whether you are a big company or a small business owner the recession will without doubt be draining your resources to the absolute max.
Whilst small businesses have always tried hard to survive on the heals left over by their more powerful rivals, it is now the large multinationals that are having to learn to do things on an ever tightening budget.
With marketing budgets more limited than previously you'll want to have some
promotional gift ideas close handy that are cheap and that actually hit the mark.
Here are five promotional ideas that are economical and are proven to get results:
1. Trade Show giveaways
Take your business to a higher level with customised promotional items and giveaways that truly gets your company name out there. At trade shows and consumer exhibitions you can distribute a wide selection of items, from pens to coasters to mugs and chose from other possible items that are promotionally priced but highly helpful items.
Pens or fridge magnets may seem like trivial items buty they are proven to be the most successful marketing devices! A pen is always at hand and there isn't a day that goes by when we don't open or pass by our fridge, so having your company's logo flashed before our eyes multiple times a day. This is subliminal messaging at its best and most effective.
2. Company still and Warble's
Attack the enemy from inside by gaining brand and company fidelity through targeting staff and their families. Giving workers free embellished mouse pads and other such items will certainly encourage them to feel a connection to your business as will the members of their own families.
Advertising on apparel is a powerful tool and very effective as a gift to nurture and develop brand loyalty. An imprinted t-shirt worn by an employee, customer, or even a family will indeed yield more benefits than a billboard...because this one walks!
3. Contacts and networking
Target critical contacts, clients and providers by sending them personalised presents that have your company name or logo put on. Items of clothing can be silkscreened or embroidered. Harder accessories can be embossed. Other hard plastic or wood items may also be printed or engraved.
In this way when they are next considering using a product that you provide, they will immediately remember the name on the pen, diary or paperweight on their desk.
4. Becoming involved with local businesses
Many pairs of hands are much better than just the one so working alongside other local companies or similar-themed websites could be a way of generating additional hits or visits.
Displaying your product or company name is a real way of raising the profile of your company or website in a concentrated area.
Setting up a stand at local events such as a weekend fairs can put your company name in the local citizenry and develop company commitment.
5.Introductory Promotional Gifts
Promotional introductory gifts with your brand or logo is an excellent way of attracting business away from your competitors. Everyone likes a free gift and they will surely remember you for it.
Try giving out free samples at focused locations like a supermarket if your target group can be discovered there. Also by giving free demonstrations of your product or service you are showing that you have a belief in your product. This is only one of thousands of uses of promotional items.
