5 Musts For Successful Landing Pages

5 Musts For Successful Landing Pages

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So, you have done everything right to get people to your website in a marketing campaign to increase sales for your products and/or services. That's the first step, now how about making sure you optimize your conversion rate? There are many ways to achieve success with your sales efforts, but there are also just as many ways to fail.

In the game of landing page conversions, the devil is in the details. Here are some of those details that can make or break a campaign:

1. Match Headlines with Keywords

If you are running a pay per click ad campaign, it is important that you deliver on what you promise in your advertisement. I'm not talking about providing the guarantee on your products and services, though that is important as well. You need to have whatever keywords you use in your ads in plain sight when people click through to your landing page. They need to know that where they land is related to what they clicked on.

2. No One is Perfect, So Test

At the end of the day, even the top landing page gurus aren't going to hit a home run every time they go to the plate. That's why they invented him A/B testing. Think of it this way: when you run multiple landing pages with slight variations in their presentations, it's a bit like a fisherman testing different kinds of bate to see which catches the most fish. Or, would you rather just sit in your boat wondering why they aren't biting?

3. Build Trust

As is the case in any sales approach, your customers must trust your intentions and what you are selling. Online marketing guru and best-selling author Bryan Eisenberg talks about the importance of what he refers to as "point of action assurances." This refers to providing reassurance for trustworthiness adjacent to your call to action.

This may come in the form of third-party logos such as credit cards or the Better Business Bureau. It tells your customer just as they are ready to decide whether or not to take action that you are the real deal and trustworthy.

That moment of decision making is often a delicate fine line between a conversion or missed opportunity, which is why you need to go that extra mile to assure your customer.

4. Testimonials

Another way to build trust with your audience is to display testimonials that sing praises for the products or services you provide. Photos next to testimonials are great, but not always practical. Just try to provide as much information as possible to assure your customers these are real people who are backing you.

5. Keep it Simple

Don't complicate the situation or confuse potential customers. Now more than ever people have short attention spans. If you bombard them with too much information they will get bored, confused and lose interest.

About the Author:
Jason Knapfel is Content Manager for Webfor, an Internet Marketing company based in the Portland, Oregon metro area.



Article Originally Published On: http://www.articlesnatch.com


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