5 Killer Tips To The Internet Businesses About The Social Media Optimization ( Som )

Google just announced, that the links from the social media will get more weight in their search engine rankings. If the internet businesses ignore the social media, they will be on a sliding surface, because more people use the social mediums, like Facebook and Twitter.

The name of the game to the internet businesses is a shareable content, which readers want to share quickly and easily to their contacts. So the static links are not anymore that important. The shareable content idea requires, that the internet businesses get a lot more contacts from the different social sites.

1. The Readers Must Be Willing To Share The Content.

This really is a sort of viral marketing and honestly sets new quality standards to the writings we publish. Gone are the days, when somebody wrote poor quality articles to get incoming links only. Nobody wants to share bad quality, because that will destroy the brand image.

Actually the only judge to the quality is our own taste. The key, as I understand it, is the planning of the writings. Too many, and too often, just starts to write without thinking how much and what benefits this particular writing will produce and to whom.

2. From 2 To 20 Million Contacts In 30 Days!

I read one article long time ago about the network marketing saying, that if the first person in the chain will tell the story to two people on the first day of the month and each person will tell to two persons during the next day and so on, the story has reached over 20 million people on the last day of the month.
I do not imagine to reach 20 million readers for this article, but this describes, what a huge potential we all have, if we do the job carefully.

3. The Author Must Activate The Conversations.

Sharing means giving ideas to others so that they can add their own ideas. A good story makes people to participate, maybe even arguing and when several people participate the conversation will become lively and the theme gets more professional information. In this way the social site can become a meeting place of the highly professional people, who will enjoy from the company of the group and will build links to their social sites.

4. The Content Sharing Must Be Easy And Quick.

The social sites play with the buttons, which are visually strong elements and work with only one push. So the barrier to share something just takes one second and the work amount is not anymore the problem. Because these sites are not the most serious ones, also the writing style has changed a little bit. The humor, even jokes, are used to give an extra kick to the stories. An absolute must is the personal writing style.

5. The Other Readers Will Add Their Own Contents.

This is a sign of a good writing and viral material. If readers add their own contents, like video, audio or comments, they really like the story but want to give their own opinion or to add material, which will power the story.