5 Great Reasons Why Your Business Could Benefit From A Squidoo Lens

There are some excellent ways of marketing your website online but the one free service that is often overlooked, is the creation of your own Squidoo lens.

A Squidoo lens is for all intents and purposes a free website page hosted on the Squidoo website, enabling you to create and edit content of your choice utilising various excellent editing modules. This content can promote any product or service you like or can just be an overview of your business.

If you are unsure of the value to your business of creating this type of page or lens, run through the 5 important points below outlining why:

1. Your Squidoo page is allowed links pointing back to your website which as we all know offers excellent SEO benefits. These links are dofollow links, in other words they allow the search engine robots to follow the link to your website, as opposed to a nofollow link which doesn't permit search engine robots to follow the link. Therefore this of course makes the dofollow links more valuable.

2. Due to the fact that the Squidoo website is such a highly ranked, large site, quite often you can find that your Squidoo lens can actually rank higher than your own website, especially if your website is new or not very well optimised. And it goes without saying, that the more time your Squidoo lens is online at higher the search engines will rank it.

3. There are some excellent editing tools available when creating your lens and they are extremely easy to use. These editing tools known as modules and you can find a module for pretty much anything you would want to include in your lens, including adding music, graphics, video, links, large text and lots more.

4. The Squidoo website is both visually excellent and also incredibly easy for even a novice to create great, informative content. You can select a template with colour to suit your company branding.

5. If at any stage you want to go back to your lens and add further content, this is very easily done. You can of course also create additional lenses on other subjects, which can only be a great thing for your online marketing campaign.

So there you have it, my 5 great reasons why it would be crazy to not take full advantage of this free and excellent marketing service. I really like the Squidoo website as it has a very user friendly feel about it. I think the creators have done a first class job in putting together a very helpful and informative website.

Have a look and make your own decision but remember, this service won't cost you anything and in this day and age, you can't grumble about totally free online marketing.