5 Easy Ways To Be Seen As The Expert In Your Wedding Business

Part of the secret to attracting brides easily and consistently into your business
is for them to see you as the expert in your industry! Sometimes this idea
overwhelms wedding vendors, because it can be daunting or even intimidating
to think about yourself as an expert. But, honestly, our approach makes it very
easy. And, the bonus for you is that these ways are either very inexpensive or
even F*R*E*E! (woo hoo!!)
1.Speak to brides through your e-zine (or e-newsletter) regularly.
Speaking to brides bi-weekly or weekly will allow you to share valuable
information with them in your articles. And over time, as they continue to
receive this incredible information from you, they will look to you as the
expert because of all the incredible knowledge youre sharing with them over
time.
2.Blog your way to brides.
Posting beneficial information to brides also positions you as the expert in
record time, but you must include a delicate balance of postings on your
blog. Brides want information, recommendations, how-tos, and resources --
all of which you can easily share through your blog! Posting a nice balance of
this high-value, content-rich information for brides will get them seeing you
as their savior right away!
3.Blog Marketing on other highly visible blogs is also key!
Seeking out highly trafficked blogs and even celebrity blogs and commenting
regularly on those blogs is so easy to do. When brides see you on a
continuous basis on these blog site, theyll be much more likely to check you
out too. You become an overnight expert when you comment on these blogs,
also adding your valuable opinion and interesting
facts or resources. And, of course, remember to
always include your own website address so that
they can look you up. (Otherwise, its just
commentary, not actual marketing!)
4.Use Article Marketing to increase visibility and
get published quickly.
Article marketing is f.ree to do, and it maximizes
your effort in writing your e-zines and more. Take
these articles for your e-zine, and post them to
article marketing sites. Not only will this increase your SEO fabulously, but it
will also get you seen by many journalists and reporters to be published.
(This has happened for us countless times in fact!) Again, instant expert
factor for you in publications!
5.Speak to brides in large numbers!
This is a huge way to increase your expert factor fast - and my favorite to be
honest. Approach venues, caterers, bridal show producers and other vendors
to get the opportunity to speak to brides in numbers. Speaking is extremely
important to be seen as the expert because its live, its your target market in
substantial numbers, and it creates a sort of celebrity status for you among
brides.
Your Bride Attraction Assignment
So why is being seen as an expert so important? Especially now with all the
information out there on the internet and vendors lobbying for brides
attention, brides want to hire those who seem to have the most expertise.
When you put these easy ways to work for your expert factor, your job becomes
so much easier to close the sale, book more brides, and lets be honest its
way more fun! For more information on getting your expert stats up, get your
own copy of Your WILDLY Successful Wedding Business...in a Box today
(especially at our crazy good price through this weekend)
2008-2010 Soire! Ltd.
Want to use this article in your E-zine or website? You can as long as you include this complete
statement:
Event Planning entrepreneur Natalie Bradley publishes the "Bride Attraction" weekly e-zine. Get your F*REE
audio course: "5 Ways to Recession-Proof Your Wedding Business...Starting Today!l" at
www.BrideAttraction.com

About Natalie Bradley

In 2003, Natalie Keene Bradley launched Soire! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company. We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients' dreams for their special occasions and have uncovered the essential tools needed to create fabulous events.

Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the "lifestyle expert" on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb's Living Life with Style TV show as well as being featured on Elizabeth Dalton's and Barbara Dooley's radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys' Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!