Advertising isnt what it used to be, not by a long shot. But with tons changes taking placenowadays, theres room to grow, not to mention customers up for grabs. Years ago, you couldnt buy ads on smartphones-because smartphones didnt exist. These days, if you arent not marketing towards them, your business wont exist for long-especially if youre an online business. Here are fourtrends weve noticed that you should start paying attention to:
1.Branding and Personal Identity is key - People want a product, but they want transparency at the same time. If youre not standing behind your product, theyve got no reason to purchase it. This is where identity comes in, and branding is what leads to loyal customers.
2.Everything is going mobile - If you have a website, think about making a mobile site. If youre using Google Adwords, think about placing mobile ads. With technology on the go more than ever before, its time to get with the picture. Or, in this case, the phone.
3.Conversions are still everything - With Twitter, constant contact, and identity being all the rage these days, some marketers dont have their priorities in order. An affiliate marketer like
Chris Cobb, on the other hand, does: because its much morecrucial to worryabout conversions and sales than your own personal brand. Keep in mind that youre in this to make a profit-so dont spend too much time trying with branding.
4.Facebook will get bigger, but it will slow down as well - Right now theres a huge rush to get every company on Facebook, but remember that the huge rate of growth Facebook has will stifle in the future. And, when that happens, a lot of marketers are going to remove funding. Just remember, though, the site will still be fantastic for sales and advertising-youll just have to innovate.
