4 Terms Commonly Associated With Google Adwords Campaign

Google AdWords is one of the most popular online advertisement techniques. It allows advertisers to market their own products in addition to popular products offered by other companies. Further, the campaign can also be initiated for both newly launched and soon to be launched products. Many entrepreneurs initiate the campaign to estimate the market demand for a product to be launched within next few months. Based on the number of people clicking on the link, the popularity of a soon to be launched product can easily be estimated in much advance to its launch. But similar to other techniques of advertising, the Google AdWords uses a set of specific and specialized terms. When you plan to launch the ad campaign, you must send some time to understand these basic terms associated with this search engine based medium of management.

Pay-Per-Click (PPC) Advertisements

Google allows advertisers to adopt a PPC model to pay for the advertisement ads or creatives. The chosen words are displayed at the right hand side of the search results page generated based on the search words entered by a user. As the ads belong to the category of searches initiated by the user, he can always click and trigger the posted ads. These posted ads are arranged in a sequence based on the quality of the ad and the bidding amount paid by the advertisers.

Click Through Rate (CTR)

The performance of a Google AdWords is evaluated through the click through rate. This ratio is calculated by dividing the number of clicks received on a particular ad by the number of time the ad is displayed. Many professional online ad managers, modify, rearrange, and remove specific ads from a particular group based on the lower CTR received by the particular ad. However, the CTR is not related with the positioning of the ad in the list of sponsored advertisements. The ad appearing at the top of the list may or may not get a higher CTR in comparison to other ads included in the sponsored list.

Ad Groups

The Google AdWords campaign is organized and managed through a number of ad groups and campaigns. Normally, a campaign is initiated with a specific daily budget and targeting a umber of preferences. As the campaign becomes older and expands at a rapid rate, the initial ad groups and campaigns are added with various keywords, ads, and placements within a particular campaign. Some advertisers even separate the campaigns based on individual products and services.

Display Network

While bidding for the ad words, an advertiser can select a set of specific online zones, where the posted ad will be displayed to the people conducting Google searches. The Google AdWords can appear on both the display and search network offered by the popular search engine. If you opt for the search network, the ads will appear as a part of the search results displayed to a Google user. At the same time, you can display your ad on a network of related websites associated and in partnership with Google.