4 Crucial Things You Absolutely Must Know To Find Your Perfect Customer

Who would have thought that you could prosper by only selling to your perfect customer? Bill Gates did. So did Xerox, and Ben and Jerry.

These companies sought out the people who needed and wanted what they had to offer. Soon, people were seeking them out for their products and expertise.

The same principles these mega-successes used to become wealthy are available to you. They will work for you, no matter the size of your business.

You only need to know a few crucial things to make your business the best it can be. But be warned -- used correctly, they can bring you everything you dreamed and more.

*Know what you want for your business.

Actually, this is not as easy as it appears. Our desires get muddled with the wants, needs and expectations of others. Our own desires get lost before we even know they were fading into the background.

If you truly know what you want, you'll avoid a lot of time, frustration and expense. You'll steer clear of the wasted advertising that bring you the wrong people. By focusing on the type of customer that is a perfect fit for you and your product, you'll watch your business grow and prosper.

Do you want lots and lots of customers who buy smaller ticket items? Then weed out the fewer customers who spend more for higher priced products.

Do you want to stay busy with lots of activity, or go at a less hurried pace? Do you want less or more interaction with your clients and customers? Do you want to use your waking hours in your business activities, or spend more time with your family?

Know what is a good business fit for you. Avoid marketing to people who will create more stress. Eliminate the stress and clear the way for more success.

*Know your product well.

The better you know your product, the more of an expert you'll be to your customers. They'll listen to your advice because you'll have the knowledge they need to make a good decision. You'll be the authority they'll respect. And that will bring more sales.

If at all possible, learn your product firsthand. Use it for yourself. If that isn't practical, then do some research. Talk with people who have already used the product. Find people who are both for and against it, then find out why. You'll show your customers you really know your stuff. If you know your product on the level that makes sense to them, they'll trust you to help them. And they will buy from you.

Trust brings happy customers. Happy customers come back to buy again.

*Know what problem your product can solve.

Everything invented was created to solve a problem. Look around. Shoes were invented to protect the feet. Helmets were invented to protect the head from injury. Chairs were invented so you wouldn't have to get up and down from the floor when your knees and hips grew stiff.

People buy and use things because they solve their problems. They don't buy things, they buy solutions. If they don't need their heads protected, they don't buy helmets. Who buys helmets? Football players. Selling helmets to ballerinas would be a waste of time and energy. You find helmets on football fields. Rarely do you see anyone wearing a helmet while performing Swan Lake.

Your customers will buy when they think your product can solve a problem or fill a need. If you help them see solutions in your product, sales will be made.

*Know what fulfills you.

The happier you are with what you're doing, the more money and success you will attract. The more satisfying your work, the more customers you'll attract. People like to be around happy people. They buy from people they like. The more you like what you do, the more sales you will make.

The best way to find your perfect customer is to know yourself. Do you like to see immediate results? Do you get more satisfaction out of winning a battle? Maybe you feel comfortable with people who are already in a mood to smile. Then again, bringing a smile to the face of someone who thought there was no hope could be what makes your heart swell with joy.

Where have you found the most gratification in the past? That's a great place to look for your perfect customer.

Sit down now and write your answers to these questions. Imagine the face of someone who fits perfectly the qualities and characteristics you listed. Now go out there and find them. You'll be glad you did.