3 Simple Steps To Get More Clients From Your Website

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When you want to get more clients it's easy to focus on polishing up the website or creating a new logo. Those steps are important but they come after you've laid a strong foundation.

As you develop website marketing and work with new clients, you will find that your website graphics, logo and general appearance change. Therefore there's rarely a good reason to invest heavily in design during the early phases of your business.

Here's what to do instead:

(1) Define your niche clearly in terms of a problem you can solve for a certain target segment.

For instance, a home organizer might target women who combine a business with raising a family. Typically they have tiny spaces or rooms that were never designed to be offices, such as the extra bedroom. They need a system so they can store paperwork, avoid wasting time, and look forward to going to work.

Not sure how to identify your niche? Look at the clients you've served. What problems did you help them solve? How do they describe the experience?

One common question is, "What happens when you get clients outside your niche? Does that mean you are doing something wrong?"

The answer is, "Not necessarily." Sometimes clients are attracted to you because they want to be in your niche. For instance, a career coach who targets successful executives may attract entry-level career changers as well as frustrated managers who never got very far. If you are qualified to serve these clients, enjoy working with them and achieve greater revenue, you are doing everything right.

(2) What results do your clients achieve?

Try to clarify results by using numbers. For instance, after you organize a home office, does your client get 2 hours a day she never had before? When you work with career changers, do they find a new job faster than their peers?

Sometimes you need to focus on ease of process rather than results. Accountants can't promise you will get a refund but they can talk about saving time and reducing hassle.

(3) Can you write up your service as a step-by-step process?

Clients feel better when you have a process — and you serve them more effectively, too. I once worked with a coach to develop my business. She did not have a process. As a result, she skipped a critical step: doing research to test one component of my promotion. I had to go back and make changes in my marketing materials. I was not a happy camper.

It's important to create strong names and definitions for your process. As a copywriter, I shudder when I hear steps like, "Analyze your current system." I get a headache already.

About the Author:
Cathy Goodwin, Ph.D., is an online copywriter with a mission to simplify
marketing for service professionals. Your next website makeover can be
smooth and hassle-free...and it's easier than you think. Start by
downloading this FREE simple checklist: http://www.GoodCatMarketing.com



Article Originally Published On: http://www.articlesnatch.com


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