3 Reasons To Learn About Article Marketing

3 Reasons To Learn About Article Marketing

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Many years ago, I had a good friend who did in home shows for a very nice and upscale home decorating product. Her biggest problem was not getting the sales, but actually getting people in front of the product. She was quite confident that once a prospective client saw it, they'd love it and want to buy. She decided to canvas neighborhoods in her area which took a lot of time and got very little response. A one time direct mail or door-to-door canvassing campaign does little to get you noticed. You have to canvas or mail the same neighborhoods several times in order to get a response. It wasn't until after I'd received at least four or five fliers on my doorknob that I called a handyman service to install peepholes for my new home.

How often are you getting unsolicited direct mail materials in your mailbox or hanging on your doorknob? Not too often I'm sure. This is a prime example of how marketing has changed, saving time and money. Article marketing is working its way as a replacement to direct mail. Business owners are being noticed faster than ever before. Article marketing is when you take an article written by or for you and submit it to various publishers, ezine directories and article directories. They can be submitted manually (one-by-one) or automatically (one push sends to 10s of 1000s at a time). There are software applications that allow you to submit your articles manually or services that submit them automatically. If you're a little hesitant about article marketing here are a few advantages to help you make an informed decision.

Article Marketing:

1) Establishes you as an expert and makes you creditable in your industry. If you're a party planner, you want people to think of you as the person to seek for advice and tips. If you are the supreme network marketer, what better way to sell your knowledge than by getting noticed through articles that offer a small portion of your expertise? And how would potential clients locate you the expert? Through online articles that have been submitted to various publishers, directories, and content writers containing your information. As a credible professional in your industry, opportunities will start coming to you and not the other way around.

2) Gets you notice by customers eager to buy what you have to offer. SEO is the buzzword these days. Search engine optimization allows you to set keywords relative to your topic, industry, and subject matter. When inquisitive customers are searching the net they'll easily be able to find you because of your SEO rich articles. When submitting your articles, for example, you are able to select keywords and categories that make locating your information that much easier. Also you write it once and there is the viral effect - it keeps on working over and over for you.

3) Helps create a loyal client base for your business. As you know the best advertisement is word of mouth, but you need people to know who you are so they can pass it on. With article marketing you can create a target rich article that drives those who are interested right to your website. Each article that is submitted will always contain information about you, your business, and how to get in touch with you. This is just too EASY! Article marketing takes the guess work out of finding new customers and maintaining existing customers all for very reasonable rates.

Article Marketing is the new form of "canvassing". It gets you in front of the people who are looking for you. Every business owner wants a loyal client base and not one time customers. Article marketing does just that. Here are a few quick tips to note when searching for a service to market your articles in addition to low cost:

a. Look for a service that offers unlimited article submissions
b. See if the size of the distribution list offered out numbers the competition
c. Seek a service that provides automated article submission

So now it's time to get writing so you too can join the alternative to direct mail!

About the Author:
Janet Giacoma is a business coach, marketer, and online business owner who assists serious entrepreneurs in building a profitable online business with multiple income streams. To contact Janet you can also visit her blog



Article Originally Published On: http://www.articlesnatch.com


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