3 Quick Tips To Improve Your Online Business Landing Page Conversions

An essential component of your online business marketing plan is your landing page. It does not matter whether you are using it to sell a product or if its main function is gathering leads, if it not inspiring a feeling of trust in your visitors it will not encourage them to take action and your results will suffer. To improve your conversion rate without the need to employ an expensive copywriter, there are a few small tweaks that you can make to get better results.

Here are 3 quick tips that can increase the conversion rate to your landing page immediately:

1. Testimonials

One of the best methods for adding credibility to your statements is by having customer testimonials as a way to provide proof. Nothing works better than getting the opinion of someone who has used a product that you are thinking of buying. Offline businesses have used this marketing technique for years and online businesses are finding it even more effective. The only thing that you must remember is that these testimonials need to be as believable as possible.

Even when testimonials are one hundred percent authentic; they will not always be accepted as such by the reader. Don't make the mistake of using fake testimonials which is a common practice on the internet, as this has made people very skeptical. If at all possible, include an audio or video recording of the person giving the testimonial, as this will increase the belief of the reader.

2. Add a Symbol of Trust.

To give your online business more credibility and authority there are a number of symbols available that you can use. One of the most common ones that is used and trusted by many people is the Better Business Bureau symbol. It is incredible how quickly you can gain credibility just by adding these letters "BBB" and also a security badge if you are selling anything as this will alert any potential customers that any transactions they undertake with you are totally secure.

If the main purpose of your landing page is to build a list of email subscribers then adding an anti-spam symbol is essential, and as well as these traditional symbols it can help if you include symbols belonging to any other affiliations you may have, such as the local Chamber of Commerce as an example.

3. Include a link to your privacy policy.

Whether you are selling a product or just collecting information, people want to know that any information they give you will be protected and safe. It is really easy to overlook this practice, even though it is the normal thing to do these days, but people do need to know that any information they give you is safe, so if you don't have a privacy policy set up yet then get it done right away and at the same time, particularly if you are selling a product, see that you add a Terms of Service. Although many people think it is nothing more than legal jargon, it still makes them feel more secure and that is what is important.

It takes a lot of time, effort and hard work to get visitors to your online business landing page, so it is essential that you do whatever is necessary to get the best conversion rate. Admittedly there are many really expensive options around that can help you to achieve this, but there are also some cheaper simple solutions that can do the job just as successfully. Adding these 3 tips immediately to your landing page such as; including customer testimonials, some symbols of trust and a link to your privacy policy will do a lot to improving your likelihood of increased conversions.