3 Keys To Creating An Effective Podcast

Great content is what keeps readers coming back to your blog and YouTube channel. This is true of your Podcast too. The benefit to producing a Podcast is your fans don't have to sit down and read or watch in order to learn from you. They can listen to you at their convenience wherever they choose.

Where does your great content come from? Your blog post! I write my great thoughts on my blog. From there I create a video that gets syndicated to YouTube. I also create an article and send it out for syndication. I spend a lot of time thinking about my blogs. I want them to inform, educate, and entertain when possible. If I've succeeded creating a great blog I then want to put it in many formats to allow my readers, viewers, and listeners to get the information easily and conveniently. A Podcast is an ideal format.

On the Internet there are marketing tools I use to build my personal brand. The five I use most often are blog marketing, article marketing, press release marketing, video marketing, and Podcast marketing. By using all of these forms of marketing on the Internet I enable my information to be consumed by those interested how and where they prefer.

One of my favorite methods of distribution is the Podcast. If used properly, my weekly blogs are converted into a Podcast episode made available on my Podcast site. These weekly Podcasts are subscribed to by my listeners. Each time I release a new Podcast, it is automatically pulled into their player. Then, at their convenience—driving, on the beach, on an airplane, or where ever—they can listen to the Podcast episode.

It is important that a Podcast follow certain rules depending on what type of Podcast it is. For example, a book would be broken down into Podcast episodes for each chapter. Sometimes books are not read by the author, but rather by someone with a great voice. A radio Podcast may be a series of songs that make up a specific radio show or theme. This can be anywhere from one song in length to a multiple-hour tribute to a musician.

The type of Podcasts I am interested in are for business use. They are short, single topic Podcast episodes. The series of episodes are all related to a topic. In my case, running a business. However, they could be about fishing, auto repair, health care, etc. There are many ideas on how to keep your listeners coming back for more information. These are three rules I found very effective. Here are three rules to follow to create an effective Podcast episode:

1. Keep to the topic. Effective Podcasts focus on a single topic. Don't ramble. Stay on task and to the point.

2. Keep it to 3 to 5 minutes. Effective Podcasts are short and to the point. If you end up writing more than three or four paragraphs, break it into multiple episodes.

3. Keep it interesting. Would you want to learn about your topic if you were not already an expert? Add personal experiences when possible. Effective Podcasts are fun.

Happy Podcasting!


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