20 Things You Must Be Doing For Your Internet Marketing

Internet Marketing has an incredible number of factors that when well-managed, result in efficient, results-driven achievements. Hopefully you have a grasp on why Internet Marketing is so important to your business. To help you, here are some of the important things that need to be done to run a successful Internet Marketing Campaign:

1. Always check your site for broken links
A program like Xenu will help you do this. A broken link will make your visitor leave for someone who is a little more professional.

2. Set Up your SEO on Google Docs
Play around with the program a little bit. It's great for network editing when more than one person is using the file.

3. Be careful with flash
Flash is definitely very attractive, but expensive and does very little for your SEO.

4. Use Google Analytics
Find the program and use it. It will help you make informed decisions about many things associated with Internet Marketing.

5. Make Your Website Attractive
Content is critical for your SEO, but the attractiveness and functionality of your website will turn visitors into customers.

6. Use Social Media Sources
Set Up a twitter account, Facebook account and get actively involved in blog posting. Social Media is the most honest form of your performance you will ever get. What people say about your company is posted on a daily basis for friends and peers to see. If it's bad feedback, you can do something about it.

7. Answer Customer Enquiries fast!
No point taking three days to respond to a job enquiry or to a question about your services. By then, a potential customer would have already hired someone else and probably paid them a deposit!

8. Monitor Conversion Rates of Website Visitors
This can be done in Google Analytics. Keep track of your page views and conversions in order to make informed decisions about your products and services.

9. Write Quality Articles and Post them on Ezine
Ezine is a great place to provide people with informative articles. Be creative, accurate and show some integrity. Ensure you research how to create a valuable author's resource box.

10. Set Up Quality back links
Back links are crucial to your search ranking. It is a complicated process so best for you to research this area in your own time.

11. Subscribe to Top Internet Marketing Blogs
Be seen to be talking on the top blogs. More exposure = More Traffic = More Profit!

12. Set Up a Sitemap
This will help visitors find their way around your site and will also influence your SEO.

13. Avoid Spamming
Don't try and rise to the top in a week. The process needs to be natural and done in 'white-hat' methods. This will ensure your business is not identified by google as a potential spammer, which may see you blacklisted.

14. Use Google Website Optimiser for Website Optimisation
A handy program that allows you to re-write paragraphs on your website in order to achieve the highest optimisation.

15. Keep track of your competitors
Monitor your competitors. They are certainly monitoring you and what you are doing.

16. Ensure your Contact Us Page is Up to Date
This is pretty self-explanatory. There needs to be at least an email, Facebook, twitter and phone number on there for a visitor. If details are out of date, then you will miss potential clients.

17. Monitor the speed of your page loading
Keep track of how fast your website pages are loading. There is nothing more frustrating for a visitor to have to wait a minute for your website to load.

18. Write Quality Meta Descriptions for each page
This will improve your SEO. Your META tags describe the content on each webpage, so they must be accurate. They are adjusted in the HTML.

19. Don't ask for too much information when wanting someone to subscribe
An email and name will do. You don't need their phone number, address, DOB etc. And get back to them ASAP.

20. Hire an Expert
Internet Marketing is not something you should risk. If you can afford to, hire an expert to do all this for you. The return on investment will be a lot higher than your initial outlay.