2 Ways To Instantly Improve Your Google Adwords Pay Per Click Marketing Roi

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Pay per click marketing via Google's AdWords program is an excellent way to drive traffic and sales -- quickly. But, as anyone who's ever put together a campaign will tell you, it's an ongoing guessing game to some degree. And, it's constantly changing.

But, what if you could take some of the guessing out of it? What if you could replace it with concrete specifics? Think you'd see an increase in sales?

You bet you would!

Well, you can. Following are two ways to instantly improve your Google AdWords pay per click marketing results and it's with data you probably already have (or at least have access to).

1. Survey Your Loyal (Regular) Customers:
Many online retailers are so busy trying to acquire new customers, that they forget to fully reap benefits from the ones they already have. And, if you're familiar with the Pareto Principle, you know that 80% of your sales come from 20% of your customers.

So, how exactly can you leverage this knowledge? It's quite simple; ask them which keywords they used to find you online. Like most things that have to do with human nature, you'll probably find quite a few surprises in this data.

2. Ask Friends & Family:
How many times in the last year have you surveyed friends and family to see which keywords they would use if they wanted to find your type of product/service online.

Even asking a handful of them can provide useful info in that they can reinforce what you're already doing, or give insight into keywords you may never even have thought about.
Sometimes, as a pay per click marketer, you're too close to your product/service and all of the ways you use to market it. Getting a fresh perspective by asking a simple question to a trusted loved one can open up a whole new world.

This is why big companies spends millions of dollars on focus groups--they know that for all of the MBAs they may employ, there's no substitute for the "real people" insight provided by every day consumers. You have access to real people -- your teenage daughter; her tattooed boyfriend; your wife; her style-conscious friends; your introverted son; his geeky tech friends; etc.

Consult with them and get their unique perspectives.
While you may not have the ad budge to conduct in-depth focus groups, you can do unofficial ones -- and perhaps garner the same results for your Google AdWords pay per click marketing efforts.

What've you got to lose?

About the Author:
Want to out perform your Google AdWords competitors and increase your profits? The AdWords Advantage Online Summit will teach you how to fast track your AdWords ROI. You'll learn how to dominate Google with profitable pay per click ads that get top search marketing results. Reserve your seat today!



Article Originally Published On: http://www.articlesnatch.com


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