118800 Directory Enquiry Research

1. Roughly how many of the mobile phone numbers of your contacts are you able to recall from memory?

None30.43 %
121.87 %
2 - 329.33 %
4 - 59.50 %
Up to ten5.20 %
Ten or more2.77 %
Don't know0.90 %



2. If you lost your mobile phone, who would you be able to recall the mobile phone numbers of?

Your partner40.10 %
Your parents34.47 %
Your children10.93 %
Your boss7.80 %
Your best friend17.37 %
Your child minder1.77 %
None of the above34.47 %


3. Do you back up your mobile phone contacts online or have a separate SIM card?

Yes28.90 %
No71.10 %



4. Is your address book in your mobile phone always up-to-date?

Yes52.57 %
No47.43 %



5. Has there been an occasion when you've needed to get hold of someone on their mobile phone and not had their number to hand?

Yes63.97 %
No36.03 %



6. Directory enquiry services currently only list landlines but a company is thinking of offering mobile numbers too. To respect people's privacy, the service would put you through to the mobile of the person you wanted, or leave a message on your behalf, but it wouldn't give out the number. Based on this information, do you think a directory enquiry service containing mobile phone listings sounds like:

very good idea17.73 %
Quite a good idea43.33 %
Not a very good idea16.13 %
Not at all a good idea11.87 %
Don't know10.93 %



7. Assuming the cost was acceptable how likely do you think you would be to use a directory enquiry service that could put you in touch with people via their mobile phone?

Almost certainly7.80 %
Very likely14.30 %
Quite likely28.10 %
Not very likely21.93 %
Not at all likely18.70 %
Don't know9.17 %



8. Which of these types of people might it be useful for you personally to be able to contact on their mobile phone via a directory enquiry service?

Friends40.83 %
Friends of friends16.30 %
People met recently17.77 %
Work colleagues29.37 %
Business contacts23.73 %
Delivery people22.57 %
Plumbers, builders24.77 %
Other Parents8.67 %
Relations18.50 %
None of the above20.73 %


9. Can you think of a specific occasion when a service like this would have proved useful recently? If so please describe briefly.

Someone going into hospital
I wanted to call somebody and couldn't do so because I did not know her number
When forgetting to bring my mobile and needing to contact a friend, I couldn't do so as I didn't know the number off by heart.
missed public transport
email address enquiries
when i wanted to ring my daughter and havent got her new number
When I was late for a meeting and wanted to let the person know
catalogue delivery driver