10 Ways A Business Blog Can Boost Your Company Exposure By Michelle Salater

10 Ways A Business Blog Can Boost Your Company Exposure By Michelle Salater

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Blogs are one of the best online platforms to provide valuable industry news
and tips to your target market, but they are also an integral part of marketing
and promoting your business online. Blog posts that provide value to your
readers help position you as an expert in your field and a credible source for
viable information.
If you want a successful blogone with a large readership and one that brings
you customerssimply posting regularly isnt enough. You need to market and
promote your business blog. Setting aside an hour or two each week to market
your blog will help increase readership, position you as an expert, and grow
your client base. If youre not using your blog properly and to its full potential,
you are missing out on increasing website traffic and boosting sales.
Below are 10 ways any business can effectively market and promote a
blog: 1: Attach the RSS feed widget to your blog: RSS feed stands for Really Simple
Syndication, which is a file containing a brief amount of informationa headline
and synopsisand a link to the full content on the blog. Voluntary subscribers
to specific blog RSS feed will receive this information through their RSS readers.
Search engines can detect if your blog is high quality based on how many
people subscribe to your blogs RSS feed. In addition, search engines can detect
how many people visit your blog from their RSS readers and how many times
they click through to your blog.
2: Import blog posts into your social media sites: With a large
concentration of companies and individuals using social media sites to
communicate, its important to import your blog into social media sites. Nearly
all social media sites allow you to import your blog into your profile, including
some of the most popular social media sites such as Facebook, LinkedIn, and
Twitter. Importing your blog allows your target market to post comments and
share posts with friends. Whenever a comment is posted on your blog from a
reader via Facebook, the comment is visible on the readers minifeed, which can
be seen by all of the readers friends.
3: Create a blog marketing and promotion schedule: Creating a strict
marketing and promotion schedule ensures you will stay organized and current
with its promotion. Each week, set aside time to comment on like-minded
blogs, ask other bloggers if you can be a guest blogger, or ask others to guest
blog for you, and request to be on like-minded blogrolls. Dont forget to set
aside time to track your blog posts and recycle posts into articles.
4: Comment on like-minded blogs: One thing many bloggers dont realize is
the importance of commenting on other blogs. Commenting on like-minded
blogs is a powerful networking tool and works to increase inbound links to your
own blog. Your comments should be relevant to the blog topic, add value and
your expertise to what is being said in the blog, give positive feedback, peak
the interest of the author and other viewers, provide links to similar pieces you
may have written about the subject, and have a link to your email and website
below each comment.
5: Approach popular, like-minded bloggers, and ask if you could be a
guest blogger: Search engines look highly upon blogs mentioned on other
blogs because it illustrates that your blog provides intellectual material that
ignites curiosity and discussion in the online community. Aside from other
blogs, if search engines find your blogs URL on social media sites and social
bookmarking sites, these social media sites consider this a positive indicator
that your blog is high quality.
6: Ask colleagues, vendors, or clients if they would be a guest blogger on
your blog: Requesting like-minded bloggers to be guest bloggers is the perfect
way to build relationships online and increase exposure. The more people you
can touch and build working relationships with, the more likely you are to
successfully market and promote your blog. Having guest bloggers also shows
you are interested in what others have to say and are striving to find the best
possible industry information available.
7: Request to be on like-minded bloggers blogrolls: After commenting on
other blogs and requesting to be a guest bloggerand vice versaits time to
request to be on those bloggers blogrolls. Since you have a basis of a
relationship with most of these bloggers now, you are more likely to receive a
yes to be on their blogroll. Being present on other blogrolls helps increase
inbound links and drive targeted traffic to your blog and website.
8: Track blog posts: Tracking the popularity of specific posts helps you see
what topics are of interest to your readers. Regularly tracking your blog also
helps you track key phrases people use to find your blog and the amount of
click-throughs you receive.
9: Recycle posts into articles: Recycling past blog posts into online articles
helps to increase inbound links, position you as an expert in your field, and
reach thousands of potential customers. Articles are the perfect way to recycle
important and valuable information and share it with thousands of individuals
who have never visited your blog before.
10: Promote your blog whenever you can: Place the blog URL on your
business card, invite people you meet at networking events to read your blog,
and include your blog URL in your email signature.
Michelle Salater, 2009.
Michelle Salater is the owner of Smr, a company that specializes in web copywriting,
SEO copywriting, and the promotion and marketing of websites after they
launch. Subscribe to her blog and biweekly ezine to learn the tools and techniques
needed to create a clear brand message, market online without spending a fortune,
and attract more clients.

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