10 Attention Seeking Tips

10 Attention Seeking Tips

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In affiliate marketing, when you are creating a sales copy for an affiliate product, website visitors first skim through a sales letter. During such skimming, if they come across a few attention capturing items, then they may stop skimming and start reading the sales letter.

Writing a short sales letter is not a solution as long sales letters have a better conversion. You can also present the features and benefits in an elaborate manner so that a visitor is convinced and get the "Buy" mood.

Even with a long sales letter, you can grab the attention of browsers. You may utilize the following ways to capture the attention of most of the people who simply browse:

1. First impression is lasting impression

You have to create a professional looking ad copy. The reader must feel compelled to read your sales letter and he should be drawn like a magnet towards your sales letter. A heading which contains a misspelling can turn off a potential customer. If you are not taking care about details then the person may not be inclined to buy from you. What should your customer expect from your products, or even your support to the product later on?

2. Headlines and Sub-headlines

Use prominent headlines and sub-headlines to easily catch your visitors' attention. Talk a lot on the features and benefits of your product. Have a sub-headline on each feature. Your readers may want to read further if they find your headlines and sub-headlines interesting.

3. Graphics and Pictures

Use pictures or graphics that show your product and bonuses. They will make your product more concrete to your visitors. Pictures and graphics also easily attract one's eye and make him wander on the graphic object.

4. Fast loading of Graphics

Be sure your graphics load fast and the links are working correctly. People don't want to wait. This is true especially if your graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Short sentences

It is better to use short sentences or sentence fragments. It will be easier to read and understand short sentences than long ones. The visitor will get dissuaded by very lengthy sentences and may hesitate to proceed further as he will realise the degree of difficulty in reading your sales letter.

6. Text Font and color

You should highlight important words and phrases in your sales letter. Use italics, bold, color and underlining for such highlighting. But, ensure that such highlighting are used sparingly. Using too much highlighting may make the readers feel that you are frantic and will turn away potential buyers.

Use highlighting near the area where you want your visitors to concentrate more. You may want them to read the various highlights of your product.

7. Highlight Product Benefits

Pick the three most dominant and fascinating advantages of your product and repeat them in different parts of your sales letter. At the same time, you need to be careful not to keep repeating it as it will become boring. This will help your visitors easily remember these benefits. Rewrite the sentences, so it won't appear that you just copied and pasted them in your ad copy.

8. Bulleted Features List

Use bullets to list the features and benefits of your product. Bullets make reading easier making your visitor read more.

9. Postscript

Use a postscript (P.S. and P.P.S.) at the end. This is some of the most read sections of a sales letter. You may repeat the strong point of your product, remind the bonuses included, or emphasize the urgency for the prospect to take action.

10. Buy Button Placement

when a long sales letter is written, always provide Buy buttons at different locations of the sales copy. If your prospect had been convinced to buy early on, ensure that you provide them with the opportunity to do so. It is better to capitalize on the prospect's Buy mood immediately without giving a chance for him to change his mind later on.

With lot of eye-catching phrases and other techniques discussed above, you can really make a visitor take notice of your sales letter and make him / her stay and read the sales letter long enough to get convinced enough to buy your product.

About the Author:
Generate Attention Seeking Tips To Be Successful. Read Rajagopalan's commentary on Attention Grabbing Phrases to get a huge catalogue of attention seeking phrases and words.
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