Based on the "big travel, big market, big industry" position, the long-term efforts to break the constraints of development of the industry, "the industrial base, brand image," two bottlenecks, and comprehensively promote "government-led large-scale social tourism." Just a few years, tourism in Wuhan historic changes have taken place: in 2011, not only from years of
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Yangtze River Sailings Wuhan city transit tourism, initially into "a unique urban waterfront lakeside tourist destination", but also completed four years ahead of the established industry development goals. Following the optical, automotive industry, the large diameter Wuhan tourism has become the third largest industry output exceeded 100 billion. The impact of "top ten domestic tourism market," Wuhan is in the ready on the eve.
Government-led: industry leading projects to support planning in advance
As a population, tens of millions of mega-cities, Wuhan travel over a long period of tepid embarrassing state: attractions brand several decades, "two dishes and one soup" (East Lake, Yellow Crane Tower, guqin Taiwan), weak industrial base development potential inadequate.
How the rapid development of tourism in the country to find the context of their own position? 2009, the Wuhan Municipal Bureau of Tourism venturing: government-led society to promote large-scale tourism, the tourism industry to achieve leapfrog development. Strive to total tourism income in 2015 exceeded 100 billion yuan.
"There is no solid industrial base, no-known tourism projects, there is no clear development plan, to achieve leapfrog development is tantamount to 'castles in the air'", the Wuhan Municipal Tourism Bureau Zhang Xia, told reporters: "fixed plan, laying the foundation , to seek long-term, as the tourism sector bear the brunt of the task. "
Wuhan Tourism Bureau Director Ye Peng said planning regulations, beginning in 2009, they rely on strong research and academic strength of Wuhan in the central region the first to start a "tourism resources survey," to the text of the city's landscape, water scenery, biological landscape , the site remains the main class of eight major, single 179 tourism resources to conduct a comprehensive diagnostic assessment, development of tourism resources for the integration provides a scientific basis.
Family property to find out, "Wuhan Tourism Industry Development Plan", "Wuhan layout planning of tourism development", "Wuhan Tourism Marketing Plan", "Wuhan Tourism Development" second five "plan", "Han River (Wuhan above) tourism master plan "," Wuhan city circle Tourism Development Master Plan "and 29 specific plans have been introduced. "Grand Tourism" industry framework involving 109 industries and 39 sectors for the first time have a common and clear positioning and development goals.
Planning in the development of science under the guidance of a strong burst of Wuhan
yangtze river industrial tourism industry aggregation effect: relying on the concept of tourism development, East Lake Happy Valley, Polar Ocean World, Le Carnival, the city of Wuhan Baden in 18 projects competing for the leading national presence, investment more than 75.2 billion yuan, the total size of the rapid rise to the nation.
Refuse to incomplete statistics, since 2011, Wuhan, central China on the introduction of film culture city, Magnolia Gardens, Lake Lu Wuhan International Fishing Centre, with a total investment of 60 billion tourism project. At the same time planning reserves the Eastern horses, Hannan lakes wetland eco-cultural park 13 project total investment of 38.42 billion yuan. Currently, the city's major tourism projects reached 28, with a
tour total investment of 183.444 billion yuan. These "giant" leading the project landing, its significance lies not only to elevate the city of Wuhan travel features and attractive, but more importantly is to make tourism and cultural industries, promote the city became a powerful economic engine of social and cultural development.
