Home Inspection Franchise What Makes A Great Franchise?

Home Inspection Franchise What Makes A Great Franchise?

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Home inspection franchises are becoming more and more popular, because of their rapid growth prospects.

Why? Well home inspections - once rare - happen in increasing numbers of home purchases each year. In fact, an alarming majority of realtors (99% according to a National Realtor Association Study) encourage their buyers to get them! US GEO estimates that, "94% of buyers are likely to get a home inspection for future purchases."

That's a ton of home inspections! Also, that's a lot of potential for professionals considering investing into a home inspection franchise.

What's also good news is that, nowadays, both buyers and sellers realize the benefits of a home inspection. Home buyers know it protects their investment. Home sellers are aware that pre-listing inspections eliminate surprises and 11th hour renegotations, and are proven to sell homes in less time and for greater sums of money. Now that more people realize they NEED a home inspection, many inspectors are closing more sales with less time, money, and effort.

So, what makes a great home inspection franchise? Here are some vital things that separate the best opportunities from the rest..

A Powerful Competitive Advantage:

In some towns, home inspectors are everywhere, so in order to be very successful, an inspector needs to have a competitive advantage over their competition. The best home inspection franchises provide this competitive advantage right off the bat. Advanced certifications, inspection comprehensiveness, and powerful, marketable guarantees can really drive customers to your door. Some inspections sell themselves over competing options - most don't.

A Step by Step Marketing Plan:

When you choose a home inspection franchise, make sure that they give their franchisees a turnkey marketing plan. There's nothing worse than buying a franchise only to learn that there is little marketing help, collateral, tools, or a proven plan to win new and repeat clients. The company YOU choose should provide this turnkey plan to you, including proven marketing pieces, promos, websites, and much more.

Experience and Reputation

It doesn't mean that a company has a great reputation just because they're selling franchises. Be certain the company that you're considering has withstood the test of time and has a great reputation in the industry. Be mindful of who owns the company and their experience in the industry.

Realtor Focus

Realtors are in a unique position to deliver home inspectors a considerable amount of business. Is this franchise you're considering taking this into account? Do they have a specialized marketing plan for generating consistent referrals from real estate agents in your location? You'll find that success comes much easier if they do.

Rights to an Exclusive Territory

There's nothing worse than buying a franchise only to find that there's another business owner fighting for clients in your area! A franchise that values its business owners will issue you an exclusive territory in which to grow. This is vital to your success!

Quotas

A lot of franchises charge what's called a "sliding scale royalty fee" based on their franchisees' weekly revenues, generally between 6 and 9 percent (kind of seems like "taxing" success) plus co-op advertising fees of 1 to 3 percent. In additionto that, quite a few franchises demand a monthly minimum or "quota" that needs to be reached.

These fees lead to financial strain on the franchisee -- and besides, it's hard to figure out how penalizing your business owners (by making them give up more of their profits as their sales grow) is fair. Be sure that you understand and agree with the quotas your home inspection franchise plans to charge you. Or better yet, pick a company that has no quotas at all and charges just a flat fee!





About the Author:
Looking into a home inspection franchise?

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