If house sharing was on average the same rate per capita throughout the region-a big assumption because the 1637
links of london data showed that dividing varied greatly by ward-then during the boom years of the seventeenth century until the Civil War, London house sharing resulted in about 135 units a year, for a total of perhaps 5,400 divided units by 1640 in the region. In addition, the nonpoor occupied an unknown number of
cheap links of london bracelets divided houses.
Not every house lent itself to dividing, and many had already been divided, so a first cut-doubling the assumed 1600-37 rate for an abnormally rapid increase in demand for the 1650s-would accommodate 270 or so households annually allowing for some doubling up
cheap links of london bangles among households . That rate would provide habitation for quite generously some 1,050 people per annum, or 5,250 persons over the five-year period from 1650 to 1655 of the 87,000 that Sutherland
cheap links of london earrings table 6 claimed had arrived.
Even quadrupling the divided housing rate of the 1630s would have a restricted impact. It is likely that there was a decided increase in divided housing, but there is a limit to how the existing stock can be carved up: the middle class and wealthy might take in some lodgers in their larger houses without dividing; room layout and house configuration would dictate what housing the poor were amenable to dividing, and much of that had already been divided and occupied as such. Divided housing was clearly an important but only partial response to high demand.
London -- Jewelry and watch brands have traditionally excelled at communicating their pasts, but some are delving into the business of predicting the future.
In recent years, jewelry and watch brands from Links of London to TAG Heuer to Stephen Webster have begun using the services of trend forecasters for numerous reasons, including shortened cycles of retail consumption and a constant craving for newness from consumers, who also increasingly lack brand loyalty.
Trend forecasting isn't new to other luxury companies or the fashion industry. Luxury giant Moet Hennessy Louis Vuitton (LVMH), its designer company Givenchy and even cheap-chic retailer H&M have long worked with Paris-based Nelly Rodi, one of Europe's trend-counseling pioneers.
"Women no longer buy a Louis Vuitton bag and expect it to last many years -- they buy this season's bag," says Mark Tungate, author of Fashion Brands, Branding Style from Armani to Zara. "Many jewelers now compete in this same fashion space, so they should be aware of the latest trends in color, texture and form."
