The recently popular form of communication, bumper stickers seem to be taking over. Witty jokes, political statements, warning signs or environmental concerns, everything is being said through bumper stickers. Available in all shapes, sizes and colors, this new mode of expression has taken the printing world by storm.
Although here are a lot of technicalities involved in printing bumper stickers, they can be classified into two main categories. There are classic
custom stickers that are printed on basic adhesive sticker paper and there are magnetic bumper stickers which are printed out on magnetic sheets. The main difference in printing is that the magnetic variety is not printed on to adhesive material. The design is printed on to plain white or colored sheets and after it has been cut to the desired shape, the finished product is attached to pre cut metallic sheets.
Since bumper stickers are a representation of an opinion or the promotion of a business venture, the message they carry must be completely clear. These places a lot of emphasis on the printing of the stickers as that must be absolutely spot on. If the stickers are big, each and every flaw will be magnified and so, great attention has to be paid to detail. On the other hand, printing needs to be intricate in small
stickers because otherwise the outcome would appear disorganized and messy. Therefore, quality printing is vital in producing effective bumper stickers.
There are also some interesting ways in which one can cut costs when it comes to printing stickers. Firstly, printing in bulk may prove to be quite economical. This is due to the fact that when greater volumes are printed, the cost per product falls and thus, the overall production costs also decrease.
Secondly, the four color technology can also be put to use in order to cut costs. By this process, the same design can be printed in different colors without a new printer being used. As a result, there is no added cost for the use of different colors even though the customer is getting a larger variety as compared to when everything was the same color.
Lastly, since the industry has become so competitive it is a good idea to weigh ones options before choosing the right company to print ones
bumper stickers. This is because; in an attempt to outshine each other companies offer more and more attractive rates to their customers. Many of them have even launched websites where customers can design their bumper stickers and see how they look before sending them to print. In todays world of mass consumerism and customization, nothing is impossible.
