Building Sophisticated Web Portals And Web Content Management Solutions With Sharepoint

Building Sophisticated Web Portals And Web Content Management Solutions With Sharepoint

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One of the success factors for globalization is the strength and quality of a loyal and expanding customer base spread across the world. To achieve this, organizations have to deliver targeted messages that are fine tuned and integrated with the cultural and demographic specifics of the target locations in the region specific language to create the maximum impact on the quality and quantity of generated sales ready leads all, while centrally managing the processes and content and reducing the cost of ownership, maintenance and most importantly the time to market.

The Internet facing website is one of the more powerful tools that organizations can use to expand their footprint and hence their customer base successfully across geographies. This requires that the internet website be implemented on a platform or a solution that can allow the organizational marketing engine to easily deliver the right type of messages to the right locations in the right language with the ease and flexibility of creating and publishing targeted micro-sites, pages, documents and collaterals among others in a self service and automated fashion without depending on the designers and IT.

With the evolution of the Internet technologies and the introduction of newer generation concepts like Web 2.0, tag and taxonomy based content delivery and management; social collaboration and user empowerment among others, the internet website has evolved from being a static information delivery tool to a more dynamic portal with bidirectional communication and collaboration mechanisms that supports the active participation of the end users with your organizational resources. This requires the implementation of a sophisticated web portal platform or a solution that will easily allow organizations to adopt to the newer generation concepts, tools and applications without the need of years of development, testing and release cycles.

Microsoft SharePoint has emerged as the ideal platform for implementing powerful internet facing websites that can be easily used to reach a global audience in a targeted fashion. With integrated features including Web Content Management, Metadata and Taxonomy Extensions and Management Document Management, Process Automation, Scalability, Extensibility among others, Organizations can easily build robust and global websites and reduce the overall cost of ownership, management and time to market.

SharePoint as a Platform for Implementing Robust Web Portals
With out of the box features for Web Content Management, Document Management, Content Authoring and Publishing, Workflows, support for implementing metadata and taxonomy based solutions, Multi lingual implementations, extensibility and Scalability, Microsoft SharePoint is the ideal platform for implementing the web portal of the next generation.

About the Author:
OptimusBT,a Microsoft Gold Certified Partner is a global leader in providing Business solutions that are primarily sharepoint based and utilize existing client infrastructure. For over 5 years, OptimusBT has paved the road when implementing complex, global sharepoint solutions in the areas of Sales, Finance, Procurement, Manufacturing, Human Resources, and others across industry segments around the world.



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