I, here are 5 good reasons why article submission is a poor link building tactic and why you should publish your best articles on your own site as opposed to article sites:
1) If you submit the article to an article site and market the article on social media sites, the links will be going to the article site and not your own.
2) If you submit the article to an article site and it attracts links from other websites, blogs etc. they will be going to the article site and not your own.
3) If you submit the article to an article site then the
search engine traffic will go to the article site, the readers may or may not click the link to your own site.
4) If your article is great surely you want the readers of your website to be able to read it, if you submit the article to an article site they wont.
5) Most article sites are not trusted by the search engines so the links back to your own site will hold little if any weight.
Publishing informative articles on your own website and marketing them on social media and press release sites etc. is a great
SEO tactic and the rewards can be plentiful.
Publishing the article on your own site and article sites is a complete waste of time as article sites generally generate very little traffic and only one copy of the article will be counted by the search engines.
How to do article submission properly:-
1) Dont post anything really decent that stands a chance of getting links to an article directory, publish the good stuff on your own site in a blog or articles category and publish all of your OK articles on article directories.
2) Dont publish any of your articles in more then 1 place. This one rule will help you on so many different levels with
SEO. If someone re-publishes your article then thats fine, but dont go out of your way to get an article published twice, only one copy will rank in the search engines and pass weight to your site.
3) Make sure the article directory you are submitting to provides dofollow links and add a keyword text link or two to your author signature, my ones usually come out looking something like this:
David Eaves knows a lot about
search engine optimization, more of his articles can be found at his
SEO news blog.
Generally speaking you should not add links to your pages in the main content area Ezine Articles and quite a few others nofollow these links so they wont pass weight there, plus your article will probably come off as being less professional because you will have plugged yourself. The only time this is OK is if you are linking to something that genuinely ads value to your article, like what you can see by viewing the article below:
How To Get Traffic And Links To Your Blog
4) Dont go mad with it, if you are trying to
SEO a regular site like this one, then 1 per month is more then enough. If you have a huge holiday website or something with lots of categories to rank, then maybe do one a week, any more time then that spent on it will be wasted.
5) Use the very best article directories that you can get published at and never submit more then two articles to each one, once you have a couple of links from an article directory dont use it again, find new ones because the links will count more. Here are links to my top 4 general article directories to get you started:
Ezine Articles
Buzzle
Go Articles
Article Dashboard
