Qr Codes An Upcoming Term In Mobile Marketing Services

Decoding software on tools such as camera phones interprets the codes, which represent considerably more information than a one-dimensional code of similar size. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. QR stands for Quick Response, as code allows its contents to be decoded at high speed.

Qr codes was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. Denso Wave has elected not to exercise their patent rights of QR codes and that has encouraged their widespread use.

Practical Uses of QR Codes:
QR codes will facilitate widespread thinking and innovation around information connected to locations and objects. In museums, for example, QR codes might appear on plaques beside art displays, directing patrons to information about the artwork and the artist. QR codes posted on a building might offer visitors the history of the building itself or the corner on which it stands, and they might give the architects name or discuss the events happening in the city when the building was built.

At botanical gardens, codes could direct users to information about the medicinal uses or food value of botanical specimens on display or offer data about the climate or soil requirements necessary for certain plants to thrive. Because QR codes are so inexpensive, they might even be printed as stickers and temporarily added to campus signs for a class activity. New applications might read photographs and employ face-recognition technology to provide a name and related data or identify a pictured object and direct users to online resources about it.

The technology may evolve so that data embedded in a QR code can be interpreted differently by different viewers; that is, passwords or biometric data might open more data to some authorized users, or viewer signatures may unlock different information sets. Commercial packaging will display codes with detailed nutritional information or links to websites where users can play the latest product-associated game or register for updates or coupons.

Qr codes in India:
The newspaper Mid-Day has become the first in India to use QR Codes. Initially only certain stories will have QR codes but once the readers become familiar with them the newspaper plans to use them throughout

Ford Figo displayed their video advertisement to the user at the cost of a simple Qr codes- code scan would direct the user to a page where the application that needs to be downloaded. Thereafter, this downloaded application would play an advertisement of the car by using the Internet connection on the device. This definitely costs lesser than what a TVC would.
In the March 2011 Cyber Media a specialty media company with magazines such as PCQuest, DQIndia, Voice & Data etc., started implementing plenty of QR codes in the print editions of PCQuest. These QR codes would direct the users to videos, web pages, data capture and response form, a test site, advertisements, reader contests, discount for subscriptions, events and key announcements.

The Future of QR Codes and Tags:

There is great potential for increase in use of Qr codes. Whats most exciting is how they take what social media is doing well now, bringing people together with technology, and extending it to enhance the experience. The next generation of barcodes will hold even more information so much that an Internet connection will not even be necessary. The content will be effectively embedded in the code. Imagine scanning a digital code to manifest physical reality? Its amazing to consider where this can go.

Drawbacks:
Brands can supply different language versions of information in the print format. This way, the information can be read by many people. Especially useful in places where a localized language has more preference and information needs to be relayed in other national languages of English and Hindi.

Get additional information Additional information from a hoarding or a street sign can be fetched without the need look it up on your own. The brand in itself can provide the QR code which points to a property with necessary details.

Save on advertising space A marketer or an organization can impart more information and a bigger message than what they do in a print advertisement. Additionally, this can be done with the same cost incurred in the print advertisement. Example, Ford Figo displayed their video advertisement to the user at the cost of a simple print advertisement which costs lesser than what a TVC would.

Business cards QR codes are widely used on visiting cards. These would be visible in the form of an image with information such as Name, Telephone number, website and E-mail address imbibed in them.

Used in remote areas If QR codes do become widely used then they can help people in remote areas. A person who is unable to read or write can point and scan a QR code with information from government authorities. This message is converted into a voice message which is also available in the local language.